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Are You Targeting Customers on the Right Devices?

You need to advertise and market your business, but where? This post breaks down device ownership and usage across American adults to help you understand the best fit for your business. Find out if you're targeting customers on the right devices, and how you might want to change your strategy.

The History and Evolution of the Smartphone: 1992-2018

The history and evolution of the smartphone is fascinating. It's one small device that has completely changed the way we interact with the world around us - for better or for worse. So what's happened on its 26-year journey? Let's take a look.

How Much Online Traffic Comes from Mobile Devices?

We know people spend a lot of time on their smartphones, but how much online traffic actually comes from mobile devices? Questions like this are good to answer, because they help us: 1. Understand how people behave and interact with the world. 2. Guide our decision making as marketers, representatives, owners, and business people in general.

How Does Mobile Email Engagement Compare to Desktop Rates?

Email engagement rates might be the most scrutinized piece of data in marketing. Case studies abound on the “best” terms to use in subject lines and the “ideal” time to send messages. Now we're adding another layer of understanding to email engagement, thanks to a recent study by email service provider Return Path that compared mobile and desktop rates.

How Many People Still Use a Landline Phone in 2018? New Research Finds

It feels like everyone has migrated to using their smartphone for everything. So, how many people still use a landline phone in 2018? The short answer is: more than you’d think. Or, at least, it turns out more people still use a landline phone than we would have guessed. We'd assume that more and more people are choosing to save money by tossing their landline phones, and only using their cell phones.

How Much Time Do People Spend on Their Mobile Phones in 2018?

We'd all agree that people are on their phones "all the time." But what does that look like in minutes and hours? How much time do people spend on their mobile phones in 2018? Thankfully, there's been a lot of research done on this recently. We'll share that research below, and give you a breakdown on what it means for our day-to-day lives. So, how much time do people spend on their mobile phones in 2018? Let's dig in!

How Many Emails Do People Get Every Day?

Love it or hate it, email is one of the most pervasive communications tool around. In fact, the average worker checks their email 74 times a day! (Tweet this!) Just how many emails do people get every day?

107 Texting Statistics That Answer All Your Questions

Text messaging has become ubiquitous, and is now the most used form of communication across generations and nations. Here's an updated list of texting statistics that answer all your questions, and give you detailed insights into both consumer and business communication trends. Take a look!

How Many Texts Do People Send Every Day (2018)?

People text all the time, every day, all over the world. But how many texts do people send every day in 2018? This article looks at all the research and breaks down messages sent by WhatsApp, iMessages, SMS, and more. Take a look at how much people text every day!

How Much Time Do People Spend on Media Every Day?

Depending on which study you look at over the last few years, the average person spends roughly 8 - 10 hours engaged in media everyday. Impressive, huh? But is it really all that surprising? "Media" refers to TV, Netflix, radio, movies, podcasts, YouTube, and just about any app on your phone. When you realize how broad of a category "media" is, spending 10 hours a day on it really isn't all that much.